Contact: Media and Comms Team Contact Email: hello@media.wawscouts.org.uk Open Volunteer Spots: Unlimited

Outline: To improve the public image of Scouting by providing information and facts about Scouting to appropriate media

Responsible for: N/A

Responsible to: Media Development Manager, Member Communication Manager, Member Communication Manager (Online), Member Communication Manager (News)

Main Contacts: Members of the Movement, HQ PR Team, The Media (Press, Broadcast, Web) and Members of the Public

General Main Tasks:

  • To seek out and identify local good news stories happening in Scouting and promote these to the local Media
  • To regularly promote the image of modern Scouting organisation to media groups via local “awareness” campaigns
  • To develop and maintain a list of local media contacts skills
  • To liaise with HQ PR team on a regular basis, giving updates on coverage and asking for any assistance required
  • To monitor local media coverage and to feedback success stories to local Scouting and HQ PR team
  • To encourage Scout Groups to appoint a person to promote Scouting and to work with them to promote Scouting
  • Share good practice

Specific Tasks:

  • Researching the market including reading relevant publications or blogs, and staying up to date with writing that is being produced
  • Selecting subject matter based on personal or public interest, or commissioned by the team
  • Undertaking background research including desk-based research and conducting site visits or interviews
  • Writing individual pieces, including using the technical skills of writing and being able to structure and plan individual projects
  • Editing, revising and reviewing work especially in response to feedback
  • Working to tight deadlines, especially for theatre, screen and radio
  • Submitting material for publication in the required and expected format
  • Networking with other writers, as well as others involved in the industry such as publishers, booksellers and organisers of literary events
  • finding, pursuing and maintaining knowledge of publication opportunities
  • Marketing, including maintaining an online presence through a website, blog or social media presence
  • Critiquing the work of other writers including sometimes providing mentoring or coaching services

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