Social Media Creators

Contact: Media and Comms Team Contact Email: hello@media.wawscouts.org.uk Open Volunteer Spots: Unlimited

Outline: To improve the public image of Scouting by providing information and facts about Scouting to appropriate media

Responsible for: N/A

Responsible to: Media Development Manager, Member Communication Manager, Member Communication Manager (Online), Member Communication Manager (News)

Main Contacts: Members of the Movement, HQ PR Team, The Media (Press, Broadcast, Web) and Members of the Public

General Main Tasks:

  • To seek out and identify local good news stories happening in Scouting and promote these to the local Media
  • To regularly promote the image of modern Scouting organisation to media groups via local “awareness” campaigns
  • To develop and maintain a list of local media contacts skills
  • To liaise with HQ PR team on a regular basis, giving updates on coverage and asking for any assistance required
  • To monitor local media coverage and to feedback success stories to local Scouting and HQ PR team
  • To encourage Scout Groups to appoint a person to promote Scouting and to work with them to promote Scouting
  • Share good practice

Specific Tasks:

  • Develop creative and engaging social media strategies 
  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube, adapting content to suit different channels 
  • Oversee, plan and deliver content across different platforms using scheduling tools
  • Create engaging multimedia content across multiple platforms
  • Develop, launch and manage new competitions and campaigns that promote the District
  • Form key relationships with influencers across the social media platforms
  • Undertake audience research
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyse and report on performance on social media platforms using tools
  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
  • Analyse competitor activity
  • Recommend improvements to increase performance
  • Set targets to increase brand awareness and increase customer engagement
  • Manage a budget for social media activities
  • Educate other volunteers on the use of social media and promote its use within the District
  • Encourage collaboration across teams and departments

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