Contact: Media and Comms Team Contact Email: Open Volunteer Spots: Unlimited

Outline: To improve the public image of Scouting by providing information and facts about Scouting to appropriate media

Responsible for: N/A

Responsible to: Media Development Manager, Member Communication Manager, Member Communication Manager (Online), Member Communication Manager (News)

Main Contacts: Members of the Movement, HQ PR Team, The Media (Press, Broadcast, Web) and Members of the Public

General Main Tasks:

  • To seek out and identify local good news stories happening in Scouting and promote these to the local Media
  • To regularly promote the image of modern Scouting organisation to media groups via local “awareness” campaigns
  • To develop and maintain a list of local media contacts skills
  • To liaise with HQ PR team on a regular basis, giving updates on coverage and asking for any assistance required
  • To monitor local media coverage and to feedback success stories to local Scouting and HQ PR team
  • To encourage Scout Groups to appoint a person to promote Scouting and to work with them to promote Scouting
  • Share good practice

Specific Tasks:

  • Seek out appropriate photographic subjects and opportunities
  • Carry out research and preparation for a shoot
  • Work in different locations and circumstances to get the right image
  • Use an extensive range of technical equipment, including cameras, lenses, lighting and specialist software
  • Communicate with photographic subjects to put them at ease, encourage them and direct them
  • Arrange still life objects, products, scenes, props and backgrounds
  • Liaise with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors
  • Manage the processing and use of images, discuss technical problems, check for quality and deal with clients’ concerns
  • Prepare proofs for approval
  • Photograph events or personalities, and note details for photographic captions
  • Add relevant keywords to image files for picture libraries so that the images can be recognised in search engines
  • Ensure all pictures are appropriate, processed, catalogued and ready in time to meet deadlines
  • Prepare and send digital photographs for newspaper publication to deadline

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